From Stuck to Launched: How Wellness Entrepreneurs Are Bypassing Traditional Product Development

From Stuck to Launched poster

In the fast-paced wellness industry, the difference between success and obscurity often comes down to one factor: speed to market. While many aspiring entrepreneurs find themselves trapped in the product development cycle, a new breed of wellness founders is leveraging innovative shortcuts to launch profitable brands in record time.

The Hidden Roadblock to Your Wellness Brand

You’ve done the research. You understand your audience. You’ve identified a genuine need in the market. You’re ready to launch your wellness brand and start generating revenue.

But then reality hits.

Product development is a minefield of complications:

  • Manufacturing relationships that require massive MOQs (minimum order quantities)
  • Formulation challenges that send you back to the drawing board
  • Regulatory hurdles that delay your launch by months
  • Supply chain complexities that keep you up at night
  • Rising costs that eat into your projected margins

If this feels familiar, you’re not alone. The journey from concept to launch kills 90% of wellness brand ideas before they ever reach a customer.

“I spent nearly 18 months and $50,000 trying to develop a supplement formula that stood out from the competition,” shares Marcus, a fitness coach who wanted to launch his own product line. “By the time I was ready to launch, three competitors had already beaten me to market with similar concepts.”

The Smarter Approach: Leveraging Existing Innovation

What if there was a way to bypass the lengthy product development cycle entirely?

What if you could launch a scientifically-backed wellness product with exceptional margins in under 60 days?

The answer lies in focusing on delivery method innovation rather than formulation breakthroughs.

The Rise of Skin-to-System Wellness Products

While most wellness entrepreneurs focus exclusively on pills, powders, and potions, the most overlooked opportunity in the market is delivery method innovation.

Two formats in particular are experiencing explosive growth:

  1. Mouth Tape for Sleep Optimization: A simple yet powerful tool endorsed by celebrities from Gwyneth Paltrow to Jimmy Fallon that improves sleep quality by encouraging nasal breathing.

  2. Transdermal Patches: Deliver nutrients directly through the skin, bypassing digestive issues and offering sustained release of active ingredients.

These product formats offer several distinct advantages for new wellness entrepreneurs:

  • High perceived value with production costs a fraction of retail price
  • Scientifically validated benefits without requiring proprietary formulations
  • Differentiation through format, not just ingredients
  • Recurring purchase patterns that build sustainable revenue
  • Low regulatory barriers compared to ingestible supplements

Why Launch a Mouth Tape or Transdermal Patch Brand Now?

The timing for these wellness formats couldn’t be better:

1. The Sleep Economy is Booming

The global sleep economy is projected to reach $100 billion by 2030, with non-prescription sleep aids seeing double-digit annual growth. Mouth taping specifically has seen a 300% increase in search volume in the past year alone.

As sleep continues to be the third pillar of health alongside diet and exercise, simple, effective solutions like mouth tape offer an accessible entry point for wellness entrepreneurs.

2. Consumers Are Seeking Alternatives to Pills

With 40% of Americans struggling to swallow pills and growing concerns about supplement absorption, transdermal delivery methods are gaining massive traction. The transdermal patch market is expected to grow at 4.9% annually, with wellness applications leading this expansion.

3. These Products Offer Exceptional Margins

While many wellness products operate on 30-40% margins, both mouth tape and transdermal patches can offer 70-80% profit margins when properly positioned and branded.

From Concept to Launch in 60 Days: A New Model for Wellness Entrepreneurs

The traditional product development cycle looks like this:

  1. Concept development (1-3 months)
  2. Formulation and prototyping (3-6 months)
  3. Stability testing (3-12 months)
  4. Packaging development (2-3 months)
  5. Regulatory compliance (2-6 months)
  6. Initial production run (1-3 months)

That’s 12-33 months from idea to market – an eternity in the fast-moving wellness space.

However, by leveraging turnkey solutions for mouth tape and transdermal patches, wellness entrepreneurs can compress this timeline dramatically:

  1. Brand development and positioning (1-2 weeks)
  2. Product selection and customization (2 week)
  3. Packaging adaptation (2 week)
  4. Initial production and quality control (1 week)
  5. Marketing preparation and launch (1 week)

The result? A 60-day timeline from concept to market-ready product.

How The The Tape Lab is Changing the Game

At The Tape Lab, we’ve witnessed firsthand the challenges wellness entrepreneurs face. That’s why we created The Launch Lab – a specialized division focused on helping wellness founders bypass traditional product development.

We provide:

  • White-label mouth tape with customizable shapes, designs, and adhesive formulations
  • Ready-to-brand transdermal patches for sleep, recovery, focus, and energy
  • Turnkey branding solutions including packaging, inserts, and brand guidelines
  • Compliance documentation to ensure a smooth launch
  • Marketing guidance specifically for these unique product formats

Our clients typically see their first sales within 65 days of initial consultation, with many achieving profitability by their second production run.

Ready to Launch Your Wellness Brand?

If you’ve been sitting on a wellness brand idea but find yourself stuck in the product development phase, it may be time to consider a different approach.

The wellness entrepreneurs who succeed in 2025 won’t necessarily be those with revolutionary formulations, but those who can quickly bring effective, science-backed solutions to market while their competitors remain stuck in development.

Mouth tape and transdermal patches represent the perfect intersection of trending wellness needs, delivery method innovation, and simplified launch strategy.

To learn more about how you can launch your wellness brand with these innovative products in just 30 days, visit TheTapeLab.com/launch or schedule a consultation with our product specialists.

The Tape Lab’s Launch Lab division helps wellness entrepreneurs bring stick-to-skin health products to market quickly. Specializing in white-label mouth tape and transdermal patches, we enable founders to launch products faster without the typical challenges of product development.

5 Critical Adhesive Decisions That Make or Break Medical Device Development

A blue plastic object is on the table.

The success of a wearable medical device often hinges on decisions made in the earliest stages of development. Among these, adhesive selection stands out as a critical factor that can determine your project’s timeline, budget, and ultimate success. Research shows that over 70% of medical device development delays stem from adhesive-related challenges discovered too late in the process.

Material Compatibility Considerations

Your device’s housing material directly impacts adhesive performance. Consider this ripple effect:

– Choosing a low surface energy plastic? Your adhesive options become limited

– Using flexible materials? Your adhesive must match that flexibility

– Working with sensitive electronics? Adhesive chemistry must prevent corrosion

The key is evaluating material compatibility before finalizing your device design. Early testing with multiple material combinations can prevent costly redesigns later.

Wear Time Requirements

The duration your device needs to stay adhered dramatically influences adhesive selection:

– Short-term wear (1-3 days) allows for simpler adhesive formulations

– Medium-term wear (3-7 days) requires balanced adhesion and breathability

– Long-term wear (7+ days) demands advanced moisture management and skin protection

Remember: Extended wear time isn’t just about stronger adhesion. It’s about maintaining consistent performance while protecting skin health.

Skin Sensitivity Factors

Medical adhesives must balance security with skin safety:

– Consider your target population’s skin types

– Account for movement and flexibility needs

– Factor in environmental conditions (moisture, temperature)

– Plan for atraumatic removal

Biocompatibility testing should begin early, as reformulations can add months to your timeline.

Regulatory Pathway Planning

Your adhesive choice impacts your regulatory strategy:

– Different adhesive classifications require different testing protocols

– Some adhesives have existing FDA master files, simplifying approval

– Novel adhesive formulations may require additional documentation

– Consider global regulations if planning international distribution

Early regulatory planning can save months in your approval timeline.

Cost Optimization Strategies

Smart adhesive decisions impact your bottom line:

– Material selection affects manufacturing efficiency

– Die design optimization reduces waste

– Roll format choices influence production speed

– Inventory management considerations

– Scale-up implications

Consider total cost of ownership, not just material costs.

Making the Right Choice

Each of these decisions interplays with the others, creating a complex web of considerations. The key to success? Making informed decisions early with expert guidance.

Visiting MD&M West? Stop by Booth [X] for a personalized assessment of your adhesive strategy. Our experts will help you navigate these critical decisions and optimize your development timeline.

Click Here To Schedule Your Personalized Assessment at MD&M West  

Stick-To-Skin Adhesives – A Key Disruptor in Modern Healthcare

Transdermal patch on arm

Wearable stick-to-skin medical devices give doctors the freedom to become time and location-independent. Healthcare providers can effortlessly gather vital patient information and take appropriate action from virtually anywhere. Plus, the patient doesn’t have to spend hours on a long commute. CGM (Continuous Glucose Monitor) is a good example, which allows doctors to remotely monitor diabetics.

However, the core component that is crucial to the effectiveness of such devices is a stick-to-skin adhesive. It ensures that the device stays attached to the patient’s body for the desired period without disrupting their usual routine. Let’s take a closer look at stick-to-skin adhesives and the importance of a reliable conversion partner.

On The Cusp Of A Growth Boom

Wearable technology; a once farfetched idea, is becoming a norm in modern medicine. It would be fair to conclude that it is rewriting the way healthcare is delivered. We are used to receiving medical attention within a typical clinical establishment; however, most patients face a medical situation at home, on travel, or at work. A moment’s delay in such a state could be catastrophic.

This has given an exponential boost to the demand for wearable tech for remote patient monitoring. According to an industrial analysis Mordor Intelligence, the wearable adhesive market, which was valued at $294.21 million in 2020, is on its way to more than doubling to $617.43 million by 2026. From medical devices and patient monitors to wound closure and sports tapes, this presents a sizeable growth opportunity in every market segment.

Considerations For Designing A Winning Stick-To-Skin Product

While the patient benefits from the device itself, however, a reliable stick-to-skin adhesive is what enables the device to do its job. Let’s explore the factors that must be considered to ensure that the product meets the expected standards:

Material Considerations:
  1. Moisture Management: Stick-to-skin devices are designed to be compatible with the user’s daily lifestyle. That means it must stand up to sweat, bodily fluids, and external moisture. To counter this, adhesive materials employ the following two methods:
    1. Fluid absorption – The adhesive takes on the moisture and holds it away from the skin to prevent irritation.
    2. Moisture-vapor transmission – Tiny holes in the adhesive and carrier material allow moisture to evaporate.
    3. Getting the layer right: Designing an effective stick-to-skin product is a complicated endeavor. Several layers of materials must come together before a product starts to take shape. The designers and manufacturers must get this delicate balance just right for the product to function correctly. For example, if an adhesive used in the skin contact layer is breathable but the outer layer does not allow moisture-vapor transmission, the product won’t perform as intended.
  2. Regulatory Considerations: Bringing a medical-grade product to the market requires the manufactories to adhere to strict regulatory standards. Even a small oversight can cause significant losses – both monetary and in terms of time to the market. Here’s what to look out for.
    1. Relevant ISO Certification & Documentation: Your design, manufacturing, and supply partners must be ISO 13485 certified and compliant.
    2. Safety Tests: To ensure that the adhesives meet the required safety standards, your suppliers must be able to conduct tests such as primary skin irritation (PSI) testing, cytotoxicity screening, biocompatibility, and safety testing, and guinea pig sensitization
  3. The Right Converting Partners: Unquestionable credibility is the backbone of any enterprise that provides healthcare services and related products. This means your production and conversion partner must have extensive experience along with outstanding research and development capabilities. The Tape Lab checks all of these boxes. Let’s take a closer look:
    1. Unquestionable Credibility & Extensive Adhesive-Specific Experience: The Tape Lab brings to the table over 18 years of research & manufacturing experience in the stick-to-skin medical tech space. Some of the largest names in the industry such as Avery Dennison have entrusted us with developing adhesive solutions for their flagship continuous health monitor. We’re supremely confident we can meet and exceed your expectations as well.
    2. A Wide Range OF Stick-To-Skin Products: The Tape Lab currently offers 11 individual categories for stick-to-skin products and 6 categories for wearable medical products. Our range includes but is not limited to adhesive bras, boob tape, CBD adhesive patches, fashion tape, wearable device tape, and diagnostic tape. You can explore our full product range over here. No matter what you have in mind, you’ll find it under one roof with The Tape Lab.
    3. The Ability To Customize & Unrivaled Engineering Expertise: Do you have an idea for a unique stick-to-skin product? We can help you bring it to life. The Tape Lab excels in every facet of medical adhesive design and manufacturing. Our core competencies include designing the tapes, die-cutting the patches, layer lamination, customizing the liner releases, and full-service OEM assembly. This gives us the scale and production capacity that will empower you to bring your product to market quicker and cheaper than your competition.
    4. Strong Supplier Partnerships: What sets us apart is our rock solid supply chain. We enjoy strong relationships with leading material manufacturers in the medical adhesive space. Our partners include 3M, Avery Dennison, Berry Plastics, Adhesive Applications and Polymer Science. This ensures immediate material access and enables us to design and produce customized medical adhesive solutions far quicker and cheaper than most of our competitors.

Next Step – Book A Free Consultation

Looking for a full-service tape converter and adhesives specialist? Contact The Tape Lab today. Our experts will schedule an obligation-free call and explain how we can put our full suite of converting services to work for you.

Transdermal Topical Patches – Will They Redefine The Way Vitamins and Supplements are Delivered?

medical device adhesive

It certainly seems that way. It wasn’t long ago that transdermal patches were viewed as a novel way to cope with chronic smoking. However, as their acceptance increased over the years, they are now being utilized to deliver vitamins, supplements, as well as give consumers remedies for, pain relief, sleep, hangovers and recovery, relaxation- or any combination of all the above via a topical patch.

Let’s explore further and take a closer look at the considerations for manufacturing quality transdermal topical patches.

What Is A Transdermal Patch & Its Various Types

In essence, these are small stick-to-skin patches to administer carefully determined plant based botanicals and vitamin doses through the patient’s skin. Patients find them convenient, non-invasive, and pain-free. Moreover, the patches enable delivery in a controlled manner, therefore, eliminating sharp peaks and valleys in vitamin and supplement administration.

Transdermal topical patches usually have 5 core components i.e. backing, ingredients (vitamins and supplements), membrane, adhesive, and the liner. They can be broadly categorized into 5 groups:

The Importance Of Choosing The Right Adhesive Converter For Transdermal Patches

The adhesive plays a critical role in ensuring that the patch stays securely pasted to the user’s skin and delivers the vitamins and supplements as intended. Let’s take a closer look at the criteria the patch adhesive must meet:

  1. Seamless Skin Adherence & Removal: It should be strong enough that the patch stays put and securely adhereed to the user’s skin for the required period. However, the adhesive must be balanced enough that the user can easily remove it without any discomfort.
  2. No Residue: No one likes to scrape sticky residue off their skin. When the patch is removed, it must not leave any adhesive residue on the skin.
  3. Comfortable: The adhesive must not cause any irritation, rashes, or trigger sensitivity.
  4. Skin- Adhesive Compatibility: It should seamlessly blend the adhesive with the ingredients without causing any physical or chemical clashes.
  5. Permeation: It should not interfere with the way or the speed at which the vitamins or supplement is supposed to be transferred to the patient.

Why An Experienced Adhesive Converter Matters

Transdermal Topical patch manufacturing is a complicated process and an experienced converter can help you stay competitive by eliminating unnecessary costs and significantly shortening the time to market.

  1. End-To-End Patch Design & Development: A knowledgeable converter can help you with any phase of the design and manufacturing process. E.g. it can help you design the required delivery system patch. What you’ll get is a well-made transdermal topical patch perfectly sized and designed to function seamlessly with the intended area of the body.
  2. Selection Of The Correct Pressure-Sensitive Adhesive: A reliable adhesive converter will ensure that the patch stays pasted to the user for the intended period and can stand up to sweat, dirt, and daily activity without causing any discomfort or skin damage.
  3. Consistent Patch Quality: A seasoned convertor will ensure that patch is made to deliver a consistent dosage.
  4. Regulatory Compliance: You will never have to worry about any compliance issues if you work with a converter that is cGMP certified.
  5. Desired Patch Shape & Size: Transdermal Topical patches have various uses, which may require the patch to be of a certain shape or size. An experienced converter brings to the table with numerous die-cutting, slitting, and sheeting capabilities, therefore, giving you the freedom to design and manufacture the patch in any shape or size. Moreover, an expert converter will eliminate material waste and help further reduce your per unit cost.
  6. Continuous Access To Critical Patch Making Materials: Experienced convertors have ties to major suppliers and can help you source the premium materials to make quality patch products that stand out in the marketplace.

What Sets The Tape Lab apart

That is indeed a relevant question. Let’s see how The Tape Lab can help bring your transdermal topical patch products to the market quicker and cheaper.

  1. A Wide Range Of Transdermal Topical Patches: No matter what type of transdermal topical patch you have in mind, we can bring it to life. And we aren’t just limited to patches. The Tape Lab offers an extensive range of stick-to-skin products such as adhesive bras, boob tape, fashion tape, wearable device tape, and diagnostic tape. You can explore our full product range over here.
  2. Unquestionable Credibility & Extensive Adhesive-Specific Experience: The Tape Lab brings to the table over 18 years of research & manufacturing experience in the stick-to-skin medical tech space. Some of the largest names in the industry such as Avery Dennison have entrusted us with developing adhesive solutions for their products. We’re supremely confident we can meet and exceed your expectations as well.
  3. Strong Supplier Partnerships: What sets us apart is our rock solid supply chain. We enjoy strong relationships with leading material manufacturers in the medical adhesive space. Our partners include 3M, Avery Dennison, Berry Plastics, Adhesive Applications and Polymer Science. This ensures immediate material access and enables us to design and produce customized adhesive solutions a lot quicker and cheaper than most of our competitors.

Next Step – Book A Free Consultation

Looking for a full-service tape converter and adhesives specialist? Contact The Tape Lab today. Our experts will schedule an obligation-free call and explain how we can put our full suite of converting services to work for you.

How Innovative Adhesive Solutions Are Transforming Continuous Health Monitoring & Wearable Medical Tech

Medical Wearables

We may not realize it, but the use of continuous health monitors is quite common – especially within the Global healthcare systems. As of 2020, over 23 million patients in the US alone utilized some form of continuous and remote health monitoring and this number is expected to hit 30 million by the year 2024.

Let’s dig a bit deeper and see how far the modern continuous monitoring tech has come and its impact on how we approach medical care. We will also shed light on how material converting and production partners are helping to bring continuous enhancements within the wearable med tech space.

What Exactly Is A Continuous Health Monitors (CHM)?

As the name implies, it is a medical device that monitors a patient continuously. The goal is to gather data on the patient’s primary health indicators and relay the information to concerned medical caregivers. In most cases, these are wearable devices that the patient can stick onto their body while carrying out their usual daily activities including working out or taking a shower.

Why It Matters?

While the technology may still be young; we’re already seeing its tremendous potential in simplifying healthcare. For starters, it can significantly reduce the time patients spend commuting to their doctor’s office or the hospital and then waiting there for the physician.

During a 2015 study, Harvard Medical School discovered patients on average spend 2 hours on a hospital visit. Continuous health monitors can minimize or almost eliminate these visits in many instances. For example, someone with a chronic heart issue can leverage it to share their data on vital health indicators and get instant feedback from their consultant rather than making the long commute.

Not only is it convenient but such devices may also help manage medical emergencies much better. The constant flow of primary health data enables doctors to take immediate action. Moreover, by minimizing patient visits, these gadgets can significantly improve the efficiency of medical facilities by reducing patient pressure.

The Role of Reliable Adhesive Solutions in Quality Wearable Devices to the Market

Depending on the patients’ needs, they may choose to wear such a device for up to 3 weeks. This means the device must be able to withstand the rigors of daily life without fail. A reliable adhesive solution ensures that the device stays securely attached to the patient’s body for the intended period. Let’s take a closer look at how advanced medical adhesive solutions add to the utility of these devices:

  • Makes It Suitable For An Active Lifestyle: Just because a patient needs to be continuously monitored shouldn’t mean that they cannot commit to normal daily activities such as school, runs, working out or a hike on the weekend. This, however, means that the device must deal with sweat, moisture, and an occasional bump. A reliable adhesive ensures that the device stays put and performs well under normal push and pull of the human body.
  • Ergonomics & Comfort: Let’s be honest. The idea of something continuously sticking to your body is not very appealing. That said, certain health conditions such as diabetes may require patients to wear glucose monitoring devices for weeks. A well-designed adhesive system guarantees that the patient can wear the device comfortably for extended periods without the risk of skin rashes or irritation.

The Importance Of A Reliable Converting & Production Partner

Unquestionable credibility is the backbone of any enterprise that provides healthcare services and related products. This means your production and converting partner must have extensive experience along with outstanding research and development capabilities.

The Tape Lab checks all of these boxes. Let’s take a closer look:

  • Trusted By Global Wearable Medical Tech Brands: The Tape Lab brings to the table over 18 years of research & manufacturing experience in the stick-to-skin medical tech space. Some of the largest names in the industry have entrusted us with developing adhesive solutions for their flagship continuous health monitor. We’re supremely confident we can meet and exceed your expectations as well.
  • Strong Supplier Partnerships: What sets us apart is our rock solid supply chain. We enjoy strong relationships with leading material manufacturers in the medical adhesive space. Our partners include 3M, Avery Dennison, Berry Global, and Dermamed. This ensures immediate material access and enables us to design and produce customized medical adhesive solutions far quicker and cheaper than most of our competitors.
  • Unrivaled Adhesive Engineering & Production Expertise: The Tape Lab excels in every facet of medical adhesive design and manufacturing. Our core competencies include designing the tapes, die-cutting the patches, layer lamination, customizing the liner releases, and full-service OEM packaging. We’re equally proficient in the design, manufacturing, and packaging of stick-to-skin wearables. Moreover, each tape component is manufactured in our ISO-8 certified clean rooms.

Next Step – Book A Free Consultation

Looking for a full-service tape converter and adhesives specialist? Contact The Tape Lab today. Our experts will schedule an obligation-free call and explain how we can put our full suite of converting services to work for you.

References

  1. https://blog.prevounce.com/27-remote-patient-monitoring-statistics-every-practice-should-know#:~:text=Consumer%2FPatient%20Statistics&text=A%20survey%20conducted%20by%20Insider,services%20and%20tools%20in%202020
  2. https://aabme.asme.org/posts/innovations-in-continuous-health-monitoring